Created in 1983 by the legendary make-up artist M. Shu Uemura, the brand developed a pioneer approach to beauty associating Mastership, Science and Art. Today, Shu Elite Artists enrich this legacy. Inspired by Tokyo avant-garde creativity, true to the founder's philosophy, Beautiful make-up starts with a beautiful skin, they create professional products and simple techniques enabling each woman to become the artist of her beauty. Because we believe Beauty is an Art.