The ‘Whoo’ in the brand name stems from the Korean character for empress, and its single syllable emphasizes the beauty of simplicity. ‘The History’ implies that the brand encompasses both the Oriental sentiment and legacyof the empress’ secret beauty formula, while signifying that Whoo’s products are sincerely made, just like oriental herbal medicine. The word empress itself symbolizes the modern woman, as well as the origin of life. Whoo honors fundamental beauty and emphasizes femininity with curves, finished with a touch of mystique from the lotus symbol that represents both a purifying ingredient and Oriental beauty.