Giorgio Armani launched Emporio Armani in 1981 with an eye on youth. From the beginning, with its modern shapes and use of high-tech materials, the innovative line was known for its easy-to-wear suits and sporty separates favored by new working men and women. Over the years, Emporio Armani has grown and evolved from just being known as Armani's younger, more fashion-driven secondary line. It embodies a spirit and lifestyle of its own, providing Armani an uninhibited outlet to explore his more eclectic side while taking inspiration from music, film, sports and, more recently, the Far East.
http://www.emporioarmani.com