FRESH

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Level 1, The Boulevard

In 1991, Lev Glazman and Alina Roytberg set out to create the perfect artisanal soap. The launch of the now iconic Oval Soap Collection sparked their passion for developing products that are as indulgent as they are effective and has led to their mission of transforming everyday routines into sensorial journey. They went on to pioneer the use of natural ingredients like sugar, soy, and rice in modern day beauty treatments and continue to launch groundbreaking innovations.
In 2000, Fresh partnered with luxury leader LVMH, giving the brand invaluable access to decades of experience and expertise in the prestige market, as well as unsurpassed research and development tools and technological advancements. Today Fresh has over 525 retail outlets across 10 countries in 3 continents.

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FRESH